The services
Need ICP, persona, positioning or messaging work? We build it with you or for you, based on real customer evidence. So every call you make in product or gtm gets easier to defend.
Our services
Self-service
Standard
For individuals who want to optimize how they create product marketing fundamentals. Build the assets yourself, with the full product behind you. And when you need a hand, support is always there via chat.
Book a demoWe guide you
Guided Support
For teams who want to build their fundamentals themselves, with a head start. We help you set up your customer truth layer and first fundamental, including agentic setup support where needed.
Book a callWe do it for you
Full Delivery
Launch coming up and missing the customer insight to get it right? Or no time to create the fundamentals yourself? Tell us what you need and we’ll build it for you, including full agentic setups where needed.
Talk to AnneHow we work
Tell us which fundamental is shaky. We help you build it on customer truth, fast. Same four steps every time. What changes is how much of it lands on you.
PMM deliverable
Ideal Customer Profile
You need to find the pattern behind your best-fit accounts for better targetting: who they are, why they buy, why they stay, and what makes them expand. Here's how we run the research with you.
01
Collect
We gather what you already have on your best-fit customers and map the gap to where you want and need to be.
→02
Analyse
We fill the gaps with fast, lightweight customer research and analyse your conversations in Bubble.
→03
Report
You get a product marketing insights report and a ready-to-use PMM asset, grounded in customer evidence and best practice.
→04
Act
We connect your customer truth to where your people and agents work, so your PMM assets become usable context across your marketing team.
Why us
It’s the AI era. You shouldn’t need to keep paying someone to do the work for you. We give you the method, the skills, and an AI agent to help you put it into practice in Bubble. You leave with something you can actually run yourself.
Hours billed → skills you keep
Most agencies build positioning in a workshop based on what your team already thinks is true. We do it differently. We test your assumptions against customer evidence so you can trace every important claim back to the source.
Opinion → evidence
A polished deck can look great and still get forgotten the moment the project ends. We put the work into Bubble, where it becomes a living product marketing foundation your team can keep using, updating, and build on after we’re gone.
Handover deck → customer truth layer
Our own evidence drawer
Based on a bunch of transcripts, some structured differently, Bubble helped generate a clean, consolidated SPICED analysis. It pulled together insights that would've taken me days to compile manually, and gave us a brief sales could actually use.
Anni PyhäjokiProduct Marketer, Howspace
I wanted to build a solid ICP profile but didn't know where to begin. Many agencies just wanted to do a quick internal brainstorm, but I needed real, research-backed data. That’s where Bubble stepped in. They helped me build the fundamentals through data research, internal and customer interviews. Analyzing the data in Bubble was effortlessand exciting. I now have a clear view and full internal buy-in of our ideal customer profile!
Manon van HoorenSenior Marketeer, Qnect
When GoodHabitz grew into an ecosystem, we had to rethink our positioning fundamentals. It started with one question: who's actually our best-fit customer? Bubble's senior team walked us through the whole thing, showing us how to build our ICPs and personas from real customer data. We got a report we could take straight into C-level discussions on where to place our strategic bets, including the ICP profiles, personas, and JTBDs ready to hand to sales and marketing. Hugely valuable.
Leonhard DraxlHead of Product Marketing, GoodHabitz
Both, when needed. When a product marketing or research objective also has a quantitative element, we have experts who can help you set up and analyse that too, alongside the qualitative work.
We can't do magic, but we can move fast. Research for product (marketing) is what we do. We bring the process and the product, so most of the work isn't the research itself, it's getting it set up inside your organisation. How fast depends on two things: what you already have, and how much new insights we need to add on top.
The best next step is a call. Once we see where you're starting from, we'll build you a custom plan with real timelines.
Maybe not, and that's a good thing. If you already have a working research process, you might only need the product engine to run research faster and better, plus the academy to keep you up to date on the latest, so you don't have to become a research expert yourself. If your not sure where you are at in your journey and what package suits you best, we are happy to help you pick. Just schedule a call!
Get in touch
Two ways: with you, or for you. Book a call and we'll work out which one fits your needs.