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The product

Transcripts in.
Deliverables out.

Bubble analyzes your customer conversations and turns them into product marketing fundamentals your people and AI agents can act on. The result? Your messaging finally shows up the same way everywhere and you stop creating assets that nobody uses.

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Tested by PM(M)'s from:

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The customer truth layer

Get every team out of its bubble, centred on the customer.

Sales, marketing, product and CS each have their own version of the customer. Bubble turns your customer conversations into PMM fundamentals: one shared customer truth for every team and AI agent.

How it works

From calls to product and gtm insights.

01 Analyse

Proper research,
run for you.

Pick your transcripts and a PMM research skill, and Bubble analyses your conversations with thematic analysis. The method is built in and we run it for you, so you get the same trustworthy, academically grounded result every time. No tagging by hand, and none of the AI guesswork that hallucinates or skips what matters.

Research methodPMM fundamentalsMulti-language

The research, done right. Not a generic AI analysis.

bubble / skills
02 Report

Research reports
you can trust.

Every report you get is built on product-marketing best practice. Every claim links straight to the customer quote behind it, with a validation where the AI flags what it's unsure of. You confirm or add context, then re-run. No need to blindly trust AI anymore and praying it got it right.

Evidence drawerAssumption reviewAnonymised exports

Nothing slips through unchecked.

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03 Act

Your fundamentals,
ready to act on.

Turn any report into a product marketing asset in one click: persona cards, SPICED briefs and website messaging. Everything lands in one shared library for you to build on.

PMM AssetsLibrary

Your PMM fundamentals in a shared library.

bubble / assets
04 Share

Everyone,
one source of truth.

Connect Bubble through MCP and your PMM assets become the context every AI skill and agent in your company works from. Sales, product and marketing agents all answer from the same source, not a stale doc someone pasted into their own prompt.

Claude integration Works with PMM AgentsSingle source of truth

Update your research once, and every agent works from the new version.

bubble / mcp
Marketing agent asks
Draft three headline options for the new pricing page.
Bubble answers · from Messaging

Anchor on your first messaging pillar, "live in a week". Avoid "all-in-one": customers never use it to describe you.

“I just needed something my team could use by Monday.” Interview 6 · Messaging

Built for Product Marketing

Bubble joins two worlds nobody else combines.

Your transcripts go in. Every Bubble skill analyses them the way a researcher would, with thematic analysis weighted by evidence, then shapes the findings the way a senior PMM would. Out come PMM assets your whole team can use.

Research aloneRigorous and evidence-based, but slow, and far from where messaging gets made.
PMM skills aloneKnows the playbook, but too often runs on gut feel or generic AI insights.
BubbleCombines both worlds and expertises. Customer findings, shaped into PMM assets.

Our own evidence drawer

What changes when you have
a tool that works for you.

I analyzed my product interviews with Bubble and was amazed by the quality of the output. My custom GPT workflow was already giving me insights fast, but Bubble did a far better job spotting patterns across transcripts and delivering a consolidated report backed by evidence. It helped me surface feature opportunities I'd otherwise have missed.
Thomas Philip-bashar Thomas Philip-basharSr. Product Manager, Channable
Based on a bunch of transcripts, some structured differently, Bubble helped generate a clean, consolidated SPICED analysis. It pulled together insights that would've taken me days to compile manually, and gave us a brief sales could actually use.
Anni Pyhäjoki Anni PyhäjokiProduct Marketer, Howspace
With Bubble's help, I got structured research up and running for product marketing at EyeOn. It gave me the method and questions to start interviewing, then turned the transcripts into a report I could share with my stakeholders. It even caught a conflict in our findings with real implications for our positioning and messaging. I'm excited to run more interviews and dig up more golden nuggets!
Annebel van Wijnen Annebel van Wijnen B2B Product Marketer, EyeOn

Security & Privacy

Your data is your data. Always.

Bubble runs on enterprise-grade infrastructure with security built in from day one. EU-only data & AI processing on Google Cloud · Your data never trains any model · Delete anything permanently · GDPR compliant, DPA available.

Privacy Policy →

Questions about our product, answered.

Can't I just paste my transcript into ChatGPT or Claude and ask for a summary? Why would I need Bubble?

You can, but general AI leans toward giving you the answer you want, and you don't have to be doing that on purpose. The more you prompt it, the more it drifts toward what you were hoping to see, and when it doesn't actually know something, it fills the gap by making things up, quotes included. Bubble analyzes every transcript the same way, using the academic research methods we've baked in, so what comes back reflects what customers really said. Not what you nudged the model toward without ever meaning to. AI is fast. Bubble is fast and accurate.

What about when I have dozens of interviews to make sense of, not just one?
One transcript is easy. Twenty is where general AI quietly falls apart. Ask it to pull everything together and it blends the interviews into a smooth-sounding story, inventing patterns that were never really there and quietly dropping the ones that don't fit the narrative. Bubble consolidates the way a researcher would: it merges the themes that show up again and again and keeps the one-off signals separate. You end up with research-grade patterns you can trust and defend, not an average of everything blurred into one.
So are you competing with ChatGPT, Claude, Gemini?

Not at all. Bubble complements the LLM you already use; it doesn't compete with it. Your assistant is great at conversation, and Bubble does the rigorous, fully-cited research analysis underneath. There are two ways they work together:

  • Amy, our PMM research agent, loads right into your own assistant and works as an agent there: as a Project in Claude, or a Gem in Gemini.
  • The Bubble connector (MCP) lets you query your finished Bubble reports from inside Claude, so you can interrogate your research without leaving the chat.

So it's your LLM with Bubble, not your LLM or Bubble. And if you've got one connected to Bubble and/or Amy, even better.

How do I know I can trust the output of Bubble?

Because Bubble won't pretend to be sure when it isn't. General AI states everything in the same confident tone whether it's certain or guessing, and never tells you which parts to check. Bubble does the opposite. When it isn't fully sure, even at 90%, it flags the finding in a validation log and asks you to confirm it rather than slipping a guess in as fact. And every claim points back to the exact line in the transcript, so you can always see the real quote for yourself. You stay in control of what gets locked in. This is the human in the loop part that is extremely important in research.

Get in touch

Bring your calls.
Get to PMM fundamentals.

See how Bubble turns your calls into product marketing fundamentals your go-to-market teams can act on. Book a demo and you'll see it in action.

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