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Product Roadmap

What we’re building, right now.

The customer truth layer for your GTM team is built. Bubble analyzes your customer conversations and turns them into product marketing fundamentals your people and AI agents can act on. Now we’re entering phase two. Shaped by the teams using it.

See what works today Check the product

Our focus

What Bubble does today.
What we’re building next.

Find the gap

Test your assets against insights & best practices.

Today

Bring your pmm assets created with Bubble into Claude and compare them with what you have there.

Next

We run the gap analysis for you, against customer insights and PMM best practice.

Keep fundamentals living

Keep them up to date as customers and markets change.

Today

Run new research and Bubble refreshes your PMM assets in Claude.

Next

Bubble monitors calls, CRM and market signals, and flags what changed.

One customer truth layer

Give every team and AI agent the same customer truth.

Today

Your PMM assets in Claude via MCP, for every team and AI agent.

Next

Bubble pushes your fundamentals to HubSpot, Drive, Notion, Confluence and more.

Product roadmap

What works. What is next. Where we are heading.

A view of some of the features behind the roadmap. These plans may adjust as we listen to what PMMs need.

Customer truth layer

Turn customer conversations into pmm assets

Bubble reads customer conversations with a built-in research method, turns them into findings and keeps every claim connected to the quote behind it.

Works today

Read your data

Bring customer and market signals together

Calls, CRM context and market signals, scattered across tools today. Readable together from Bubble.

Overview features

  • Call sync: New Fathom, Fireflies and Gong recordings land in Bubble automatically.
  • CRM sync: Reads CRM contact and company records from HubSpot.
  • Market radar: Gather competitor and market research from public sources, with citations, and keep it up to date when a competitor shows up in a lost deal or changes its website.
Building next

Read your fundamentals

Start with the fundamentals you already have

Bring the ICP, personas, positioning, and messaging you already have into Bubble. Your work gets reviewed against PMM best practices and the voice of the customer.

Overview features

  • Fundamentals import: Upload PDF, Word or Slides, or connect Bubble with your Notion or Confluence.
  • Fundamentals health check: Your fundamentals get scored against PMM best practice. What's missing, what's too vague and where do your own documents disagree.
Building next

Compare with voice of the customer

Every claim in your fundamentals is checked against what customers said

Overview features

  • Voice of the customer scorecard: : See how much of each fundamental is supported by the voice of the customer.
Building next

Overview

Continuous Research

New research should build on what you already know. Bubble shows what needs a fresh look, more research or where you still need to make a strategic call.

Overview features

  • Leadership dashboard: One page for the head of marketing with what's validated, what changed, what's waiting for a strategic decision.
Direction

Overview features

The features behind the roadmap.

A view of the features behind the roadmap. Details may change as we test with PMMs.

Read your data

Building next

Call sync

New Fathom, Fireflies and Gong recordings land in Bubble automatically.

Read your data

Building next

CRM sync

Reads CRM contact and company records from HubSpot.

Read your data

Building next

Market radar

Competitor and market research from public pages, cited, and kept up-to-date when a competitor shows up on a lost deal or changes its websitepage.

Read your fundamentals

Building next

Fundamentals import

Upload PDF, Word or Slides, or connect Bubble with your Notion or Confluence.

Health check

Building next

Fundamentals health check

Before any call is read, your fundamentals are scored against PMM best practice. What is missing, what is too vague to check and where your own documents disagree.

Validate claims

Direction

Next-study picks

A proposed study with the calls selected and the credits shown.

One shared truth

Direction

Leadership dashboard

One page for the head of marketing with what is validated, what changed and what is waiting for a decision.

Built with prototype testers

Built with PMMs. Proven in their day-to-day work.

Over the past year, PMMs have used Bubble on real customer conversations, challenged the output, and helped us improve it. We built it around how PMMs actually work and tested it against the tools already available to them.

Now, their feedback is shaping what we build next. We’re building in public to solve real PMM problems, not to ship features for the sake of it.

Built and tested with PMMs from

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From the founders

Bootstrapped, founder-led and shipping in the open.

Erinc

Erinc

Founder, CPO

I believe the best way to build a product is to put it in people's hands early. That's why I like building in public. Our agentic setup lets us build and test fast, so we learn from real use instead of guessing. It's how we already built a customer analysis engine and a PMM fundamentals builder that work for our customers.

Anne van der Kammen

Anne

Founder, CRO

We tell PMMs to stay close to their customers, so we have to do the same. The AI world is moving fast, and customer needs are changing with it. We stay close to PMMs by building in public and talking to them everyday, learn what’s changing, and keep the product useful in their day-to-day work.

Steven Schroeyens

Steven

Founder, CEO

Being bootstrapped means we get to decide what to build based on what our customers actually need. We don’t have to chase the next trend or someone else’s roadmap. We can stay close to customers, make our own calls, and build the company we believe is worth building for you. 

Follow the build

Follow Anne on LinkedIn for more content on what we are learning and building with PMMs.

Follow Anne

Have a say

Get more involved through feedback sessions and early product testing.

Help shape what we build next.

Join feedback sessions and test new features early. We’ll reach out when there is something to try.

Product roadmap updates

Follow what we are building and learning.

One useful note when something meaningful changes. No weekly noise.

Questions about our services, answered.

Will Bubble change our fundamentals automatically?

No. Bubble can surface new evidence and propose what deserves attention, but a person reviews the source and signs off before an approved fundamental changes.

Which tools are you planning to connect?

We are exploring call sync for Fathom, Fireflies and Gong, CRM context from HubSpot, and fundamentals from tools such as Notion and Confluence. The details may change as we test with PMMs.

How can I help shape what you build?

Join the product updates below. We share what we are learning and invite PMMs into feedback and testing when the work is ready.